Pegasus Solutions Reports Global Leisure Hotel Rates Stayed Ahead of Prior Year for Every Month of 2013
Leisure Reservations Also Grew Through Fourth Quarter to End Year Ahead by +4.3%
Global leisure bookings began fourth quarter under 2013 levels by -0.8% in October, but rose through November (+1.9%) to reach +4.3% in December thanks to holiday demand. The solid vacation demand helped hoteliers increase rates throughout the year, including fourth quarter. Rates began the quarter ahead of 2012 by +2.6% in October, reaching +3.3% in November and finishing at +4.8% in December.
Year-over-year global corporate bookings paused in November, but returned to finish the year with a +7.4% bookings jump. Corporate booking growth with steadily improved rates was driven by increases in both transient and group business, including meetings. Rates paid for corporate bookings stayed slightly ahead of 2012 in fourth quarter, moving from a gain of +2.7% in October, then steadying to a margin of +1.7% in both November and December.
Data reported in The Pegasus View by Pegasus Solutions comes from billions of transactions processed monthly by the company, which is the single largest processor of electronic hotel transactions. The Pegasus View, produced quarterly, is the only industry report to reflect data drawn from both GDS and ADS transactions, representing the business and leisure markets respectively. Pegasus' PegasusView Market Performance business intelligence is a monthly reporting product augmenting the global data provided quarterly in The Pegasus View.
About Pegasus Solutions
Pegasus is a leading global technology provider that empowers independent hotels, hotel groups and chains to grow their businesses in a digital world. The company provides a comprehensive offering of cloud-based Software-as-a-Service (SaaS) systems and services that are designed to help hoteliers connect with their guests, increase profitability and maximize productivity. The Pegasus offering combines its highly scalable and reliable SaaS platform with representation and demand services, uniquely enabling hoteliers to sell to guests worldwide across all touch points, including their websites, call centers and front desks, and through all channels, including direct to consumer, travel agents (GDS), online travel agents, tour operators and metasearch partners.