External Article30 January 2014
Smartphones Replace Room Keys At Select Starwood Hotels
Travelers staying at select Starwood Hotels and Resorts will soon be able to unlock their hotel rooms with their smartphones.
The Aloft Harlem in New York and Aloft Cupertino in California will be the first to try the new technology, powered by Assa Abloy, a lock company in Sweden. The pilot program will begin within the next 60 days, says Brian McGuinness, senior vice president of Starwood's Specialty Select brands. If it goes well, guests will see the new technology roll out at three Starwood brands, Aloft, Element and W Hotels, by 2015.
"In a world where digital tech is only getting smaller, cheaper, more ubiquitous, we need to see how tech is changing what our guests want — and keep pace," Starwood CEO Frits van Paasschen said during a presentation at the annual American Lodging Investment Summit in Los Angeles.
Read the full article at usatoday.com