Hotel Distribution II: Will Tech Giants Change Everything?
By Harvey Chipkin
Mega online travel agencies are a costly distribution channel for hoteliers, not to mention a business siphon for traditional travel agents. About this there is little disagreement. But as new disrupters are poised to upend travel distribution once again, the future of OTAs in hotel distribution – and of travel agents – is a matter of less agreement. John Burns, president of Hospitality Technology Consulting, said he doesn’t see much change in hotel distribution in the near future. But the emergence of new disrupters will have an impact, he said.