CRS1 hotel booker to launch ‘chain scale’ features at London Tech Expo
intends to add 'chain scale' features to its CRS1 hotel reservation platform February 4 at the Hospitality Technology Europe 2014 Conference in London.
just last week in the USA, CRS1 will introduce 'chain scale' features which allow small hotel groups enterprise level capabilities.
Magnuson Worldwide CEO Thomas Magnuson states, "Whether you have 2 or 2,000hotels, you can now run like OPEC. When you utilise chainwide standardization of room types, rate plan codes, rate restrictions, policies and procedures and push down to the hotel level, you can run at either a local view or a 50,000 foot view. By eliminating duplicate work and gaining economies of scale, you can compete with same global advantages as Amazon, Wal-Mart or Exxon."
With chain scale reporting, a hotel can determine best selling room types or rate plansacross entire markets. When a successful strategy is identified, one can deploy it across the entire hotel group.
CRS1 offers flat fees as low as £1.25 per booking with free PMS included. CRS1 offersconnection to all GDS, OTAs; direct connect to Google Hotel Finder, GlobalHotelExchange.com, Expedia, Booking.com, Travelocity, Orbitz, Facebook, Twitter and LinkedIn. Magnuson states that hotels utilising commonly provided legacy hotel reservation systems will be able to reduce CRS transaction costs up to 90%.
About Magnuson Worldwide:
Since its launch fifteen years ago, Magnuson Worldwide has become America's fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worlwide's newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe's Louvre Hotels is the world's largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.