CRS1

Magnuson Worldwide, the world's largest hotel services organisation, today announced it

intends to add 'chain scale' features to its CRS1 hotel reservation platform February 4 at the Hospitality Technology Europe 2014 Conference in London.

As an addition to the low cost mass-market model launched in the UK last October and

just last week in the USA, CRS1 will introduce 'chain scale' features which allow small hotel groups enterprise level capabilities.

Magnuson Worldwide CEO Thomas Magnuson states, "Whether you have 2 or 2,000

hotels, you can now run like OPEC. When you utilise chainwide standardization of room types, rate plan codes, rate restrictions, policies and procedures and push down to the hotel level, you can run at either a local view or a 50,000 foot view. By eliminating duplicate work and gaining economies of scale, you can compete with same global advantages as Amazon, Wal-Mart or Exxon."

With chain scale reporting, a hotel can determine best selling room types or rate plans

across entire markets. When a successful strategy is identified, one can deploy it across the entire hotel group.

CRS1 offers flat fees as low as £1.25 per booking with free PMS included. CRS1 offers

connection to all GDS, OTAs; direct connect to Google Hotel Finder, GlobalHotelExchange.com, Expedia, Booking.com, Travelocity, Orbitz, Facebook, Twitter and LinkedIn. Magnuson states that hotels utilising commonly provided legacy hotel reservation systems will be able to reduce CRS transaction costs up to 90%.

About Magnuson Hotels

Magnuson Hotels was founded in 2003 as the world's first independent hotel chain. Today, over 2000 hotels across North America and Europe have increased revenues via the Magnuson Independent Hotel Group and the Magnuson Hotels Fair Franchise Brand:

For more info:
www.magnusonhotelsworldwide.com
[email protected]

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