Meliá Hotels International opens a new market with the management of 3 spectacular hotels in Saidia Med, Morocco
Meliá Hotels International signed an agreement to manage three new hotels under the Meliá Hotels & Resorts brand, to be developed in the tourist destination of Saidia Med, including a beach hotel, club hotel and luxury serviced apartments. Meliá Hotels International has joined forces with SDS, a partnership between the major Moroccan group CDG and the Moroccan Tourism Development Fund.
Meliá joins other international hotel brands signed up to the scheme, ( GDC already owns over 8,000 existing beds and has more than 5,300 under development) and will add 736 new rooms to the destination portfolio
The project consists of three very distinct hotels, all sharing the same "Meliá" brand attributes and standards of excellence, and all in the five-star category:
- A Meliá "Beach Hotel" next to the beach in an exceptional location beside the golf course and with sea frontage, with 396 rooms, a Spa ,Convention Centre, 4 restaurants and 3 bars, a kid's club and a superb beach club. It's estimated that the hotel will require an investment of 440 million dirhams ($53 million) and will open in 2016.
- A "Club Hotel" for families overlooking the golf course with 150 spacious rooms for family leisure for both Moroccan and international guests, especially focused on golf for adults and with play areas and pools for kids. It will open in 2016 after an investment estimated at 200 million dirhams ($24 million).
- Thirdly, Meliá luxury holiday apartments alongside the beach hotel - sharing its exceptional sea views, with 190 fully-equipped rooms to complete the range of Saidia Med accommodation options, requiring an investment of 300 million dirhams ($36 million) and opening in 2017.
The Vice Chairman and CEO of Meliá Hotels International, Gabriel Escarrer, said: "Along with growing leisure travel, we are also seeing a growing demand for superior quality, and travellers seeking the exclusive and unique experience that our Meliá brand offers guests, thanks to its unique attributes and service culture. Almost 60 years of experience and the leadership of Meliá in the leisure hotel business offer the firmest guarantees for the development of this spectacular destination."
The three Meliá hotels are the company's first in Morocco, underscoring the confidence of the leading Spanish hotel company with a presence and market-leading position in key global vacation destinations, in the potential and values of this beautiful destination on the northeast coast of Morocco.
About the Company Saidia Development
Development Corporation Saidia (SDS), a partnership between the Group CDG and the Moroccan Fund for Tourism Development (FMDT), was created to carry and continue the development of Saidia resort Med. SDS is responsible to upgrade the resort and develop a set of bare land, intended to accommodate primarily hotels and tourist residences, as well as components of animation. It also has the mission to upgrade and development of the existing golf course and the marina.
About Melia Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide as well as the absolute leader within the Spanish market, with more than 370 hotels (current portfolio and pipeline) throughout more than 40 countries and 4 continents under the brands: Gran Meliá, Meliá Hotels & Resorts, Paradisus Resorts, ME by Meliá, INNSIDE by Meliá, Tryp by Wyndham and Sol Hoteles. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide.