Alberta Hotel and Lodging Association (AHLA) Partners with TrustYou, the global leader in Online Reputation Management to Provide an Innovative Solution for its Members to Manage Online Presence
expressed by hotel guests are rich in data and trends that help to drive strategy and underscore the importance of delivering exceptional service. The Alberta Hotel & Lodging Association (AHLA) has partnered with TrustYou, the global leader in online reputation management (ORM) and travel-technology company, to provide detailed sentiment analysis to over 800 hotels in Alberta. TrustYou will enable the AHLA to see how its members are doing related to a vast number of sentiments, including categories such as cleanliness, service, price, food and beverage, amenities, etc. AHLA members are also able to see how they benchmark against the competition, the number of total reviews, and new reviews among other important data points.
guest feedback across all review sites to measure how a hotel is ranked. The TrustScore provides hoteliers with one single, easy-to-read, centralized figure to help recognize areas of achievement and improvement. Additionally the TrustScore is applied to each individual sentiment category so that the AHLA can see how they are doing in a variety of areas based on semantic analysis that would be virtually impossible for any person or team to dissect manually without this technology.
"Understanding online review content in today's travel industry is incredibly important;it's not optional. The amount of information available online is both tremendous and overwhelming," said Alan Young, TrustYou's SVP of Marketing and Strategic Partnerships. "We are pleased to be providing the technology and analysis to help the AHLA not just understand what is being said, but also how it relates to the property's performance. Higher rankings ultimately translate into increased revenue. We are extremely happy to be working alongside a hotel association as progressive as the AHLA, and we are expecting great things from this partnership."
The first report, which was just delivered, takes a look back at reviews from the past 24months from across more than 250 websites in over 24 languages. "We want to help our members understand their online reputation so that they can manage it effectively. Being able to review each area of their operation, whether it be service, facilities, price or amenities, having this knowledge is incredibly beneficial," said AHLA President & CEO Dave Kaiser. "Partnering with TrustYou just made sense. They understand the importance of consumer-generated data they collect. It is definitely a win/win."
TrustYou, the world's largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou's guest feedback platform incorporates hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler"s journey, including booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou"s platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and Hotels.com; TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world"s leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use TrustYou Connect, a partner program to integrate TrustYou"s guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey. Find more information on TrustYou and the guest feedback platform at www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor