Industry Update
External Article14 February 2014

At New York Hotel, a Crowd-Sourced Lego Project

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In a lemonade-from-lemons move, Yotel New York, the capsule hotel near Times Square, has turned a construction-masking wall into a 30-foot collaborative art project using Lego building blocks. Guests are invited to embellish the 30-foot-long Lego wall with supplied plastic bricks, resulting in an ever-changing mural and a popular lobby activity. Some contributors have built replicas of city icons like the Empire State Building, others have depicted the flags of their country, including Canada and Japan, and more have written their names and initials in the blocks.

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