The significance of digital marketing cannot be overstated in today’s hotel and hospitality marketing universe. Research being conducted by the HSMAI Digital Marketing Advisory Board finds that a quarter of hotels surveyed are dedicating more than half of their marketing budgets to digital. A recent HSMAI University webinar with hotel marketing leaders found that success in 2014 likely belongs to those hotel marketers and management who emphasize the needs of their guests and tell a great story about their property regardless of the marketing channel or device their guests prefer.