To wrap up this special edition of The Hotel Yearbook, we thought we would take a big picture view and put digital marketing in the wider context of this year’s many challenges facing marketing decision-makers in the hotel industry. Kelly McGuire, who leads the Hospitality and Travel Global Practice for SAS, put together this comprehensive list of action items for us. Good luck!

Angela Lipscomb
919-531-2525
SAS Institute Inc.

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