Industry Update
Press Release21 February 2014

Booking.com's Mobile Bookings Grow 260% in 2013

From $3 billion in 2012 to $8 billion in 2013

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BOOKING.COM

Booking.com, the world's number one accommodation site, continues to see strong growth in mobile bookings. The total transaction value of mobile accommodation bookings more than doubled from over $3 billion in 2012 to over $8 billion in 2013. Looking back at the 2011 figure where Booking.com saw $1 billion in mobile bookings, it is clear that mobile accommodation booking continues to grow rapidly year on year.

"Booking.com has more than 425,000 accommodations across 25 different

accommodation types, bookable via all devices, which is more than any other accommodation site. The seamless booking experience across Booking.com's mobile and desktop devices combined with the quality of our highly rated apps, has driven customers increased usage of their mobile devices," says Booking.com CMO, Paul Hennessy. "We're seeing a shift in consumer behaviour from simply booking last minute accommodations on mobile devices to planning, researching, booking and utilizing post booking functionality on our mobile platforms. That's why we recognize the importance of delivering a world class, end to end experience that works well for both immediate and longer term bookings."

The online mobile hotel and accommodation bookings referred to above were made

through the Booking.com family of hotel booking apps including native apps for iOS and Android, and through Booking.com's mobile websites. More information about Booking.com's apps can be found here.
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Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch startup to one of the world's leading digital travel companies. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's mission is to make it easier for everyone to experience the world whenever it's safe to do so again. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay - from homes to hotels and much more. As one of the world's largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 29 million total reported accommodation listings, including more than 6.6 million listings alone of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.

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