Scandic invests for the future and strengthens its market position
Summary by Frank Fiskers, President & CEO: I am excited and proud to be back at Scandic. Major changes have been made in recent years to consolidate Scandic's market position. The focus on meetings, food & beverage and the new hotel chain HTL has broadened and strengthened the Group's customer offer. In January 2014, we announced that Scandic has secured exclusive rights in the Nordics to Jamie Oliver's popular restaurant concept, Jamie's Italian. The first restaurant will open at Scandic Anglais in Stockholm in late autumn 2014.
Hotels, which was announced on 11 February 2014. The addition of the 72 Rica Hotels will take Scandic to a whole new level on the Nordic hotel market, adding hotels in attractive new locations, making guests able to choose between almost 230 Scandic hotels across the Nordic region.
The investment in digital solutions such as mobile check-out, which was launched inJune 2013, is key both to communicating with our guests in digital channels and also meeting demand from customers for simplicity and mobility. An evolution is under way in the digital distribution landscape, where our strong presence in all channels is a success factor.
In 2012, Scandic took a strategic decision to terminate certain distribution partnershipsthat were preventing us from being flexible in our pricing and differentiating our offer according to the distribution channel. These terminated distribution agreements did impact us in 2013 in the form of lower volumes, particularly in the leisure segment. This, combined with extensive refurbishing work and reduced room capacity, caused weaker Group results in 2013 than in the previous year.
Renegotiations of these distribution partnerships have occurred during the end of 2013and have paved the way for better future collaborations. Already in the last quarter we saw increased volumes from new and renegotiated distribution partnerships.
I look forward to continuing and accelerating the journey that Scandic has begun, andmy focus as new President & CEO is to ensure that the strategic initiatives generate good financial returns. In recent months, we have seen clear signs of positive developments in all four of our home markets. Bookings for 2014 in the meetings, business and leisure segments are on a clear upward trend.
About Scandic Hotels
Scandic is the largest hotel company in the Nordic region with 14,400 team members and a network of close to 230 hotels with about 44,000 hotel rooms in operation and under development. Scandic Friends is the biggest loyalty program in the Nordic hotel sector with 1.9 million members. Corporate responsibility has always been a part of Scandic"s DNA and Scandic has been named Best Hotel Brand in the Nordic countries (BDRC). Since December 2, 2015, Scandic has been listed on Nasdaq Stockholm.