The four world regions, when measured in euros, reported mixed results in the three key performance metrics during 2013, according to data from STR Global. "More than 1 billion people travelled globally in 2013, and across most regions demand growth outpaced supply growth", said Elizabeth Winkle, managing director for STR Global. "We're on the cusp of exciting opportunities in 2014 with international arrivals forecasted to grow between 4 percent and 4.5 percent. 

"The overall prospects are bright for the global hotel industry in 2014", she

continued. "The bottom line is the fundamentals for our industry are excellent". 

Europe

Europe hotels reported the strongest occupancy increases among the four world regions,

rising 2.4 percent to 67.4
percent. Highlights from Europe's key markets for 2013 include:
  • Vilnius, Lithuania, reported the largest increase in all three key metrics. The market's occupancy increased 8.3 percent to 63.8 percent; its ADR rose 16.4 percent to EUR58.25; and its RevPAR grew 26.1 percent to EUR37.14.
  • Istanbul, Turkey, experienced the largest occupancy decrease, falling 6.8 percent to 67.5 percent.
  • Warsaw, Poland, fell 13.0 percent in ADR to EUR72.38, posting the largest decrease in that metric. The market also saw the largest RevPAR decline, down 9.8 percent to EUR51.97.

Middle East/Africa

Middle East Africa hotels reported a 0.9-percent gain to 61.0 percent in occupancy, a

1.0-percent increase to EUR124.58 in ADR and a 1.8 percent rise to EUR75.93 in RevPAR. Highlights from the Middle East/Africa region's key markets for 2013 include:
  • Three markets reported double-digit occupancy increases: Abu Dhabi, United Arab Emirates (+12.5 percent to 67.4 percent); Doha, Qatar (+11.0 percent to 65.7 percent); and Muscat, Oman (+10.4 percent to 66.5 percent). 
  • Jeddah, Saudi Arabia, grew 7.8 percent in ADR to EUR179.73, achieving the largest increase in that metric.
  • Cairo (-25.5 percent to EUR27.48) and Beirut (-23.7 percent to EUR56.18) experienced the largest RevPAR decreases for the year.

Asia Pacific

Hotels in Asia Pacific ended the year with decreases in both ADR (-6.9 percent to

EUR92.06) and RevPAR (-6.9
percent to EUR62.61).Highlights from the Asia Pacific region's key markets for 2013 include:
  • Mumbai, India, reported the largest occupancy increase, rising 6.1 percent to 66.3 percent, followed by Ho Chi Minh City, Vietnam (+5.7 percent to 68.2 percent), and Bangkok, Thailand (+5.5 percent to 74.3 percent).
  • Taipei, China, fell 6.9 percent in occupancy to 65.4 percent, posting the largest decrease in that metric. However, the market led in ADR gains, rising 8.5 percent to EUR159.13. 
  • Bangkok achieved the only double-digit RevPAR increase, up 10.2 percent to EUR57.59. 
  • Delhi, India, reported the largest ADR (-18.6 percent to EUR88.44) and RevPAR (-21.2 percent to EUR51.96) decreases for the year.

The Americas

The Americas increased 1.5 percent to 62.3 percent in occupancy. The region's average

daily rate rose 0.4 percent to EUR84.84, and its revenue per available room was up 1.9 percent to EUR52.89. The Americas reported the largest RevPAR gain among the four regions. Highlights from the Americas region's key markets for 2013 include:
  • San Francisco, California, achieved the largest increase in all three key performance metrics. The market's occupancy rose 3.3 percent to 83.0 percent; its ADR was up 5.7 percent to EUR141.18; and its RevPAR increased 9.2 percent to EUR117.15.
  • Panama City, Panama, reported the largest decreases in all three key performance metrics. Its occupancy fell 6.0 percent to 52.6 percent. ADR fell 8.6 percent to EUR82.65, and RevPAR decreased 14.1 percent to EUR43.44.

About STR Global 

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the

hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com.

Naureen Ahmed
Marketing Manager
+44 (0)207 922 1965
STR Global