Starwood's Aloft Brand to Debut in Secaucus, New Jersey
Opening in 2016, Aloft Secaucus will Cater to the Next Generation of Travelers with Leading-Edge Design, Innovative Technologies and Live Music Programming
Just six miles from midtown Manhattan, Aloft Secaucus will be walking distance to all the shops, restaurants, and businesses in the Plaza at Harmon Meadow mixed-use, complex, including the Meadowlands Exposition Center and the Mall at Mill Creek. The eight-story hotel will be close to local restaurants and leading attractions including the Meadowlands Entertainment Complex, which houses MetLife Stadium, home of the NY Jets and NY Giants Professional football teams, the IZOD Center and the site of the American Dream Meadowlands Mall and Complex, which opens in late 2015. A 20-minute drive from Newark International Airport (EWR), the new Aloft hotel will feature 3,000 square feet of state-of-the-art meeting space, an indoor Splash pool and fitness center.
"Aloft Secaucus will be an exciting, new addition to the Plaza at Harmon Meadow and will help accelerate the brand's rapid expansion in dynamic markets across North America," said Allison Reid, Senior Vice President of America Development for Starwood. "We're seeing strong owner and developer interest in Aloft, given its following by savvy travelers and flexibility for mixed-use developments."
Aloft's innovative and exclusive initiatives set it apart. Smart Check In, the first mobile check-in using RFID technology to truly bypass the front desk, Aloft is now rolling out mobile Smart check-in at select properties – allowing guests use their smart phone to check-in and open their guest room door. In addition, Aloft formed an exclusive partnership with Design Within Reach (DWR) to outfit the public spaces of the hotels, and its W XYZ® bars offer live, free access to local emerging artists as well as some of the hottest bands in the country through the brand's Live at Aloft Hotels concert series.
About Sun Development and Management
Formed in 1989 and headquartered in Indianapolis, Sun currently owns and operates 40 select and full-service hotels in 12 states, all carrying major international brand affiliations. Five additional hotels in four states are currently under development. The company has been frequently recognized for quality hotel development and operations by its brand partners, analysts and industry press groups. Steadily growing over the last two decades, Sun Development & Management Corporation has made its name in consistently delivering exceptional products in the hospitality industry.
Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,300 properties in some 100 countries and approximately 188,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,Tribute Portfolio™, Four Points® by Sheraton, Aloft®, and Element®, along with an expanded partnership withDesign Hotels™. The company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitterand Instagram and facebook.com/Starwood.
Starwood Hotels &