Accor launches an online solution that simplifies leisure group bookings for up to 60 people
etc.) a dedicated digital solution that will allow them to book rooms directly for groups of 15 to 60 people (8 to
30 rooms). This service, which is very user friendly and designed like a booking engine for the general public, allows
- to consult single, double and twin room availability in real time - automatic access to the best available rate
- to pre-book directly in the hotel's system
Users will access this service via the “Professional Solutions” tab in the “Tourism” section of theaccorhotels.com portal. It will be deployed by end 2015 in Accor’s primary leisure group establishments (500 to 600 hotels). In 2014, the rollout will focus will be on key European destinations, notably France, Germany and the United Kingdom, before the service is expanded to Asian destinations in 2015. The hotels concerned cover all market segments, from luxury to economy. This new service is available in seven languages: French, English, Spanish, German, Portuguese, Italian and Dutch.
From the beginning of April, users will also be able to book additional services, for example dinner andluggage management. This solution is Accor’s response to changing market and customer requirements and notably to its customers’ desire to obtain information as quickly as possible.
Jean-Claude Balanos, Accor VP Leisure Sales comments “For the first time, a hotel group is introducinga solution that considerably simplifies the unwieldy leisure group booking procedure, saving time for both tourism professionals and our own teams.”
Carlo Olejniczak, Accor Senior Vice President Global Sales, points out that “The leisure group market isessential for Accor. Between 2012 and 2013 revenue generated by this market via our 33 international sales offices increased by close to 9%.” He adds that “another growth and market indicator: the number of online booking requests from leisure groups, has grown by 33% since 2012.” The brands favored for this kind of stay are Pullman, Novotel, Mercure and ibis. Accor’s multi-brand hotel offer in 92 countries is well-suited to the leisure group market which is very international and generally driven by Japanese and Asian customers.
Online demo: www.accorhotels.com/gb/espace_pro/online-demo.html
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,500 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries.
Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman and Swissôtel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy brands including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. With an unmatched collection of brands and a rich history spanning close to five decades, AccorHotels, along with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world's most rewarding hotel loyalty programs – Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.
Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States.