Industry Update
Supplier News 7 March 2014

Irish Hotels Federation to Publish TrustScores on in Partnership with TrustYou

share this article
1 min

Dallas, USA & Munich, Germany – March 7, 2014 – This Spring, the Irish Hotels Federation plans to make searching for accommodation in Ireland much easier on travellers. In partnership with TrustYou, the global leader in online reputation management (ORM), the Irish Hotels Federation will feature hotel TrustScores on their consumer website,

A hotel's TrustScore is a figure determined by compiling guest feedback across all review sites to measure how a hotel is ranked. The TrustScore provides guests with one single, easy-to-read figure for comparing hotels.

The Irish Hotels Federation represents almost 1,000 hotels and guesthouses across Ireland. "We want

to make the planning process as simple and pleasant as we can for travellers," said Keith Browning, Marketing Manager of the Irish Hotel Federation. "Featuring TrustScores on just makes sense when you consider over half of those planning a trip will use online travel reviews to make hotel decisions," he added.

About TrustYou

TrustYou helps companies win through the power of listening and provides a guest feedback platform that makes listening to customers easy, powerful, and actionable. The platform unlocks the potential of guest feedback and helps to:

  • Create unlimited opportunities to listen and respond to guests' needs.
  • Understand all reviews across the web and make better business decisions.
  • Publish hotel reviews on the website and on Google and allow positive feedback to influence bookings.

TrustYou empowers companies to earn trust, make better decisions, and ultimately, win.

Find more information on TrustYou and our feedback platform on

Katharina Heitmann
Marketing Director
Phone: +49 89 55 27 35-116
Send email