Lexington Continues Growth with Opening of Four Properties
Legacy soft branding option, has maintained its consistent growth with the opening of four properties and 290 rooms to the system. With its innovative brand affiliation, Lexington continues to attract hoteliers seeking an affordable alternative to traditional hotel franchising in the midscale to upscale segments.
Scottsdale area); the Lexington Inn & Suites in Joliet, IL (suburb of Chicago); and the Lexington Inn & Suites in Columbus, OH (less than eight miles from the Ohio Expo Center and The Ohio State University). In addition, a Lexington Inn was added in Ardmore, OK (located halfway between Dallas and Oklahoma City) and is expected to open in April.
"Hotel owners are continuing to hear about the successes that our members have had. They see ourstrong track record, our culture, and the impressive results. And they're taking advantage of our comprehensive resources that lead to long-term ROI, as opposed to other brands' short-term incentives that have long-term consequences," said Lexington Group President Bill Hanley.
Lexington's Freestyle® Brand Affiliation offers low fees and flexible agreements, and allows members tobe in business for themselves, not by themselves. Hoteliers also benefit from A Voice and A VoteSM in all major brand decisions, reasonable brand standards & PIPs, ongoing training and support, and the most advanced global CRS, powered by Sabre.
Lexington members enjoy an entirely new and innovative approach to national brand affiliation that letsthem select the services, resources and revenue-generating programs to meet their specific market needs, which positively affects the owners' bottom-line.
For more information about the benefits of Lexington by Vantage or the brand's unique, new 100-roominn prototype, visit JoinLexington.com or call 888-316-2378.
About Lexington by Vantage
As the only membership brand in the midscale to upscale lodging segments, Lexington by Vantageoffers three- and four-star hotel owners the option to design services and amenities around the demands of their customers and market niche. The brand continues to grow and currently has hotels open in the U.S. Canada, China and Indonesia, as well as South Korea, where Lexington properties are known under the names Value Hotel Worldwide and Value Inn Worldwide. Lexington by Vantage franchises in the United States are offered by Lexington Franchising, Inc., a wholly-owned subsidiary of Vantage Hospitality Group.
About Vantage Hospitality Group, Inc.
Vantage Hospitality Group, Inc., has been recognized as one of the most progressive hotel companies in thehistory of the lodging industry. With over 1,200 properties worldwide, Vantage is the only hotel company to be ranked among the Inc. 500/5000 List of America"s Fastest-Growing Private Companies for eight consecutive years. Supported by the resources of a franchise and the freedom of a membership organization, hotel owners around the globe have embraced Vantage"s philosophy that puts control back in their hands, allowing them to be "In Business for Themselves, Not by Themselves." Vantage Hotels is among the top 10 hotel franchisors based on the number of hotels in its system. Whether a property is a member of Vantage"s legacy brands, the award-winning Americas Best Value Inn brand (with its sister brands, Canadas Best Value Inn and Value Inn Worldwide) and the ground-breaking Lexington by Vantage, or of the Jameson Inn, Country Hearth Inn & Suites, or Signature Inn brands, all Vantage Hotels members enjoy the opportunity to maximize their revenue and asset value through Vantage"s low fees and reasonable contract terms; flexible, straightforward agreements; A Voice and A Vote® in major brand initiatives; the most comprehensive resources, support and CRS in the industry; sensible PIPs, and a culture that is centered on educating, not mandating. Membership in Vantage brands in the United States is offered (as a franchise) through Vantage Franchising, Inc., and in Canada, through Vantage Franchising (Canada) Inc., wholly-owned subsidiaries of Vantage Hospitality Group, Inc. For more information, visit www.JoinVantageHotels.com.