Belmond Hotels

Orient-Express Hotels Ltd. today reveals its new brand identity, Belmond, ushering the company into an exciting new era by unifying its diverse collection of luxury hotels and travel adventures.

Building on a legacy dating back to 1976, Belmond embraces the diversity and breadth

of this exclusive portfolio, allowing guests to better identify between hotels, trains, safaris and river cruises while enticing them to explore the wider collection. Derived from the Latin for 'beautiful ' and 'world', Belmond represents a continued commitment to creating authentic travel experiences spanning city landmarks, intimate resorts and unique travel adventures.

Providing discerning travellers with exceptional service, unforgettable memories,

surprising adventures and a sense of the unique remains integral to the spirit of Belmond. Many of the collection sit beside the globe's most celebrated sights – Belmond Sanctuary Lodge in Machu Picchu, Belmond Mount Nelson Hotel by Table Mountain in Cape Town and Belmond Hotel das Cataratas next to Brazil's Iguassu Falls – and Belmond continues to showcase the individuality of each of its offerings while aligning them with the broader spectrum, maximising appeal to guests continuing on their journey of discovery.

Belmond is passionate about helping guests explore each vibrant destination to the

fullest, offering an array of one-of-a-kind experiences from a hot air balloon over the pagodas of Bagan to a Shaman marriage blessing by Machu Picchu or a private tasting of Burgundy's 33 Grand Crus.

The launch of Belmond includes a stylish new website, BELMOND.COM, which aligns the

collection with the new brand name and has been designed to appeal to both travellers seeking inspiration and those who already have a clear idea of their travel needs. Social media handles have also been updated to showcase the new brand across all channels, including @Belmond and the hashtag #DiscoverBelmond on Twitter. The Belmond logo features throughout the collection and includes an orbit motif, which is aptly based on mathematical principles dating back to early quests for discovery.

Established in 1976, the brand began with the iconic Belmond Hotel Cipriani in Venice

followed by the fabled Venice Simplon-Orient-Express. Nearly 40 years on, the curated collection now encompasses 45 luxury hotels and travel experiences in some of the world's most celebrated destinations.

About LVMH Management

LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Ruinart, Mercier, Château d'Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars, Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Volcán de Mi Tierra, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape Mentelle, Newton, Bodega Numanthia, Ao Yun, Château d'Esclans, Château Galoupet and Joseph Phelps. Its Fashion and Leather Goods division includes Louis Vuitton, Christian Dior, Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, RIMOWA, Patou. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Perfumes Loewe, Benefit Cosmetics, Make Up For Ever, Acqua di Parma, Fresh, Fenty Beauty by Rihanna, Maison Francis Kurkdjian and Officine Universelle Buly. LVMH's Watches and Jewelry division comprises Bulgari, Tiffany & Co., TAG Heuer, Chaumet, Zenith, Fred and Hublot. LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marché, La Samaritaine, Groupe Les Echos, Cova, Le Jardin d'Acclimatation, Royal Van Lent, Starboard Cruise Services, Belmond and Cheval Blanc hotels.

Samantha Strawford
PR Director
+44 20 3117 1377
LVMH Hotel Management