A fascinating new piece of research from GfK, the large market research company, as part of its travel practice, on how digital consumers are booking travel online. The research, presented at ITB conference in Berlin last week by Matthias Hartmann, CEO of GfK Group, used a panel of German travelers and among other habits looked at the online research behavior of two different groups before their bookings: what it calls “fast bookers” and “intensive researchers.”

Read the full article at skift Inc.