Industry Update
Supplier News18 March 2014

protel draws a positive balance after ITB 2014

protel hotelsoftware one of the most impressive exhibitors at the world’s largest tourism fair

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The "Best Exhibitor Award" for the category "Travel Support & Media" crowned protel's performance at the ITB 2014, in Berlin. For the German hotel software provider, the main trade-fair for the international tourism industry has once again provided the perfect setting to strike up a conversation with clients and business partners as well as present new hotel management software solutions.

True to their "Update for your Communication" leitmotif, protel presented an entire

suite of tailored, guest-facing software solutions for the hotel sector at the ITB 2014. protel Marketing Director, Jeremy Armes, is convinced that, "successful communication between the hotel and its guests is vital to business". According to Armes, "Automated procedures and mobile solutions quicken communication and make it more reliable and effective." In a perfect synergy with the centrally used hotel software, the current protel apps for PC, tablet, and smart phone all contribute to the perfect guest experience. Better service with less effort for both the hotel and the guest – a true win-win solution.

With cleverly used apps, basic data processing evolves into real communication covering

all of the phases of interaction with the guest. protel employees demonstrated the individual stations of this "Guest Journey" live at work stations and on mobile devices, partially even on the visitors' own smart phones, putting them directly into the hotel guest's shoes. The visitors were able to experience direct bookings on the hotel's website, a Quick Check-in by means of a QR code and iPad, or answer a survey after departure. They could even open the door to the room and place an order with room- service by means of their own personal devices.

The lively and practically oriented presentation was well received, not only by the guests

visiting the protel exhibition stand, but also by students of the Cologne Business School (CBS). The next generation of tourist managers visited the 11,000 stands at the ITB and judged them based on criteria such as: creativity, originality, sustainability, service quality, and special effects. Manfred Osthues, managing partner of protel, is happy about the award: "Authenticity, interconnectivity, and sustainability are vital to our company", he says. "We are happy that these aspects have been perceived and acknowledged by the public."

About the CBS
The CBS is a state-recognized and

internationally oriented business school offering Bachelor of Arts, Master of Arts and MBA/EMBA business studies programs with numerous specialization options, whereby most of the study courses are taught in English. All degree courses have been accredited by the Foundation for International Business Administration Accreditation (FIBAA). The CBS also offers a B.A. and M.A. in International Tourism Management. One specialization option is "Sustainable Tourism Management".



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Related Event

ITB Berlin 2018

Messe Berlin — Berlin, Germany
event information

About protel | Hotel software made in Germany

protel is the hotel PMS and platform pioneer with over 14,000 hotel customers in 90+ countries. protel's enterprise hospitality platform - based around the enterprise service bus, protel.I/O, and the cloud-based PMS, protel AIR - is a breakthrough for the industry. It's the only technology that allows hotels with multiple integrations to aggregate all specialist technology behavior to an intermediate level, accessible directly from within the PMS. Now, via the protel MARKETPLACE, hotels have a secure, vendor-neutral, open infrastructure to store, access, integrate, and use their data from any guest touchpoint in real-time. As a result, hotel CEO's, CIO's and CMO's can take control of their technology infrastructure and create best of breed ecosystems that deliver best-in-class guest experiences. protel's global headquarters were established over 25 years ago in Dortmund, Germany, and U.S. headquarters are in Atlanta, Georgia.

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Susanne Detroy
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