Ferrari broadens lifestyle pursuits with Spain theme park, first hotel | luxurydaily.com
Italian automaker Ferrari announced plans for a Ferrari Land theme park to be built in conjunction with PortAventure Entertainment, Barcelona, along with the brand’s first hotel. The theme park calls for an investment of $139.5 million and is slated to open in 2016. Since Ferrari is in the business of acquiring consumers but also breeding enthusiasts, the new park may help the brand captivate people at a young age.
