Facebook speaks: how engagement in travel is evolving
Lee McCabe has been the global head of travel at Facebook, the social network with 1.2 billion users, since October 2012. A veteran of Expedia, he knows the travel industry well. McCabe recently spoke with Tnooz by phone about how travel marketers are getting better at using Facebook to gain transactions. He had a lot to say about mobile, particularly about how Facebook can help travel companies maintain engagement with their own branded mobile apps. He also thinks travel suppliers still haven’t fully grasped how mobile will upend their digital marketing strategies.