Increase Guest Value without Reducing Rates
Market Metrix Blog
about improving perceptions of value is figuring out which levers to pull. You can always reduce price. But price cuts hurt revenue and are easily matched. Brands are much better served by using product and service offerings to improve value profitably.
interesting geographical trends. This year when tapping into our Market Metrix Hospitality Index (MMHI) we compared year-over-year value drivers by region. We found that guest perception of value is down in the Americas and Europe, and up in Asia Pacific. To improve these perceptions, we need to increase value. And to do that we need to understand what drives value. The chart below lists top drivers of value by global region, and shows how they have changed compared to a year ago.
What Guests Value Most About Their Stay Data from our MMHI product and service
Now that we know what guests value, let's take a moment to interpret these findingsand understand why these attributes are important. Download our complimentary report to access these details and learn how guest preferences change across segments.
About Market Metrix
Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. Powered by the industry’s most sophisticated customer analytics engine, Clarabridge collects and transforms all forms of customer feedback into intelligence, allowing businesses to activate the voice of the customer across the enterprise. Industry leaders including PetSmart, United Airlines, L’Oréal USA, Virgin Active, Rackspace, and ADP use Clarabridge insights to inform key business decisions. The result: happy, loyal customers.