In 2013 Marriott Hotels entered into a unique “content marketing” partnership with the magazines Fast Company, Wired and news website Mashable. Marriott International, Bethesda, Maryland, says the content marketing is meant to reach the next generation traveler with articles that cover travel topics and include links to Marriott Hotels’ Travel- Brilliantly.com website, where visitors are invited to share their ideas to improve the modern travel experience. To find out more about Marriott’s content marketing strategy, HOTELS spoke with Karen Olivares, director, brand marketing, Marriott Hotels.

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