As we all know, Google entered the hotel metasearch game with the introduction of Google Hotel Price Ads (HPA) in a number of Google products. These included Google Hotel Finder, Google Maps, Google+ Local and Google Search on desktop, tablet and, increasingly, mobile devices. According to Google: “Hotel Price Ads is a feature that assists users who are researching travel by surfacing hotel rates and availability across Google properties”. So why it is important for you? In a recent Google partner event during ITB Berlin, Nicola Simionato, Google’s general manager for travel in EMEA & APAC, explained why Google introduced HPA.

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