How to win, manage and optimise Hotel Prices Ads on Google
As we all know, Google entered the hotel metasearch game with the introduction of Google Hotel Price Ads (HPA) in a number of Google products. These included Google Hotel Finder, Google Maps, Google+ Local and Google Search on desktop, tablet and, increasingly, mobile devices. According to Google: “Hotel Price Ads is a feature that assists users who are researching travel by surfacing hotel rates and availability across Google properties”. So why it is important for you? In a recent Google partner event during ITB Berlin, Nicola Simionato, Google’s general manager for travel in EMEA & APAC, explained why Google introduced HPA.