Tambourine develops hotel marketing technology using Google Glass
Tambourine's new technology will help hotels, destinations and tourism marketers solve an increasingly difficult problem: how to gather, curate and distribute compelling content across all social channels. The new technology, which Tambourine plans to deploy for clients in Q3, will enable the following:
• a large number of hotel/destination employees (across multiple departments) will be able to capture compelling images, video and anecdotal experiences with no interruption of their regular duties
• all content is uploaded to a centralized repository for approval/review by social media team
• content is then auto-distributed across Facebook, twitter, Google Plus and LinkedIn (for meeting planners)
"The pace of innovation in the area of digital and social media marketing is relentless," according to Rafael Cardozo, President of Tambourine. "We strive to give our partners in the hospitality industry a competitive edge by staying ahead of the curve…Google Glass was a natural fit for organic property-level content creation"
Tambourine was also recently designated by Google as a 2013 All-Star and invited to its annual Summit in Silicon Valley with 200 of the world's best search marketing teams. To qualify, Tambourine delivered higher measurable ROI and outperformed thousands of others agencies worldwide,
Tambourine drives revenue for hotels and destinations worldwide using advanced marketing technology. The firm is celebrating its 32-year anniversary. For more information, visit Tambourine.com.