The Next Gen Traveler Holds the Keys to the Future of Hotels | Marriott's Arne Sorenson Linkedin Post
For years the hospitality industry was focused on capturing the loyalty of the road warrior. He was a baby boomer and took many business trips a year, collecting hotel and airline points to cash in with his family for summer vacation. Today we're focused on a new customer. Let's call her Jia. Think of her as having just turned 30. She has scored a new job -- with her fifth employer. One of the best perks of her new job, as she sees it, is that it involves travel. A lot of travel. The best news for our industry is that Gen Y’s love to travel. She is part of a coming boom of Next Gen frequent travelers who already make up a quarter to a half of all travelers in the world’s major markets. So, which companies win her loyalty?
