The Next Gen Traveler Holds the Keys to the Future of Hotels
Marriott's Arne Sorenson Linkedin Post
For years the hospitality industry was focused on capturing the loyalty of the road warrior. He was a baby boomer and took many business trips a year, collecting hotel and airline points to cash in with his family for summer vacation. Today we're focused on a new customer. Let's call her Jia. Think of her as having just turned 30. She has scored a new job -- with her fifth employer. One of the best perks of her new job, as she sees it, is that it involves travel. A lot of travel. The best news for our industry is that Gen Y’s love to travel. She is part of a coming boom of Next Gen frequent travelers who already make up a quarter to a half of all travelers in the world’s major markets. So, which companies win her loyalty?