Sceptre Hospitality Resources Unveils New, Innovative Booking Experience
teams. We're listening to our clients as we re-define the booking experience. We want to provide hoteliers with better tools to engage the guest and merchandise their offerings. At the same time, we are addressing more complex conversion scenarios which involve multiple contexts and multiple devices," said Angelo Directo, VP of Design for SHR.
The design and development teams took a fresh approach to the new booking engine to captureconversion and prevent abandonment. The release marks the first real shopping cart experience for hotel booking engines and it includes multiple features to help hotels convert cross-context and mobile visits to the booking engine. These features include the Save for Later and Call to Continue™ options.
Save for Later
If guests are not ready to book, they can save their cart by simply entering an e-mail address. A linkto their cart will then be sent to them to complete the booking process at a later time. Hotels can also use this feature to target these guests in future e-mail campaigns to re-engage their attention and increase bookings.
Call to Continue™
If a mobile guest has added items to their cart, but would prefer not to enter their information online tocomplete the booking, he has the option to call to continue by simply touching a number on the device. This feature sends the reservation information to the hotel's call center with a unique Cart ID that allows the reservation agent to pick up where the guest left off and complete the booking.
To facilitate promotions and up-selling, the new booking engine offers a Discount Code field on theshopping cart and checkout screens. These screens also highlight any discounts the guest has already received during the booking process.
Add-ons are not new to SHR's booking engines, but the new IBE allows items to be added in the cartview-even if the itinerary is multi-room and multi-property. Guests have the option of viewing their itinerary costs in an easy to read and understand Summary or Detail format.
The new IBE is fully optimized for single property independents, multi-property groups, and large hotelbrands. SHR helps multi-property groups and large hotel brands cross-sell with features such as a comparison view, the ability for a guest to book multiple rooms, even different rooms types, multiple stays across many properties in one transaction, and suggestive selling prompts located in the cart view.
If your hotel or hotel chain is interested in more information, please contact SHR at firstname.lastname@example.org
SHR is an innovative provider of advanced distribution technology and services for the hospitality industry. The company serves thousands of properties around the globe on its distribution platform, WindsurferCRS. With a focus on flexibility for the hotelier and creating a memorable experience for the guest, WindsurferCRS provides optimal functionality for all types of properties. SHR's Whiteboard Labs provides custom solutions for the hospitality industry, including custom booking engines, website design and development, and cutting edge applications. Hoteliers can tap into SHR's expertise and knowledge of the industry by utilizing the Revenue Management for Hire service—a cost effective revenue management solution for any property.
Additional information about SHR and hospitality industry trends may be found at the Company's website: www.shr.global
(SHR is the trade name for Sceptre Hospitality Resources, LLC)