British Hospitality Association (BHA) Launches New Sector Programme For Serviced Apartments
Welcomes Think Apartments On Board As First Members
and welcomes its first serviced sector member, Think Apartments.
attractions, catering and restaurants, the BHA was keen to capitalise on the rising popularity of serviced and self-catering apartments in the UK, as well as representing the interests of sector leaders like Think Apartments.
Think Apartments pioneered its central London serviced apartments offer in 1991 and now has over640 properties in London at 5 locations, Tower Bridge, Bermondsey, London Bridge, Earl's Court Kensington and Vauxhall.
Ufi Ibrahim, CEO of the British Hospitality Association, comments: "Hospitality andtourism in the UK comes in all different shapes, sizes and guises, and the BHA embraces a membership body which reflects this diversity. The launch of the BHA's new sector programme for serviced apartments reflects this evolution in the hospitality and tourism industry. Apartment-living is a popular and growing trend in our sector and Think have clearly played a part in creating a desire for 'local living' in hospitality. We are delighted to have Think Apartments on board as BHA members and believe they will add another perspective and dimension to our work."
Jim Souter, CEO of Think Apartments, adds: "We are delighted to be the firstaparthotel company to be members of the BHA. The sector is at an exciting point in its development in the UK and we see it as the next revolution in hospitality – the last being budget hotels in the 1980's. Think Apartments will be adding locations both in London and across the country as part of our growth strategy and we believe that the time is right for us to participate fully in the industry through our membership of the BHA."
About the British Hospitality Association
The British Hospitality Association acts as a voice for 40,000 hospitality and tourism businesses, championing the interests of the whole industry and lobbying government to pursue policies that enable its members to thrive. Benefits include free advice and expert guidance on regulation, finance and health and safety as well as valuable savings on services from selected business partners. Its members range from small, independent restaurants to major names in the industry including leading hotel, restaurant and pub chains, visitor attractions, serviced apartments and hospitality venues. The hospitality and tourism industry is the UK"s fourth largest employer, employing 10% of the workforce in 180,000 businesses.