Design Hotels’ New Website Turns to Storytelling to Build the Brand
Claus Sendlinger, CEO of Design Hotels, must be shaking his head these days. While the seismic shift toward content marketing is suddenly a hot topic today in hospitality and tourism circles, Sendlinger has been fine tuning the art of brand storytelling since the company’s inception in 1993. Based in Berlin, Design Hotels is a network of 250 hotels in 46 countries. Boutique in size and demeanor, all of the hotels share a stridently confident and well-defined design vision. In February, after more than a year in development, the new designhotels.com launched as a culmination of Sendlinger’s efforts to create a community of hip hotels and design-conscious consumers.