The four essential hotel parities - rates, content, rooms and market | hotelspeak.com
Hotel marketers know that maintaining rate parity is one of the biggest challenges in the online distribution of hotel inventory, but what we often overlook are the other parities that can influence your chances of increasing direct bookings. This article looks at four essential parities: Rate, content, room and market. You have to sympathise with revenue managers (or those who set your rate strategy) – the list of rate parity woes is ever-growing; corporate rates are being offered to consumers, VAT isn’t being included on pricing, inclusions (breakfast etc) not being made clear, non-transparent pricing (per person vs. per room), lack of clarity of rate types on offer, mixed messaging on cancellation policies etc.
