As hotel booking engine Room Key turns two, it looks to loyalty personalization
Room Key, a US-based hotel booking engine, recently turned two years old. We wanted to check in for an update from the company, which is owned by Choice Hotels, Hilton, Hyatt, InterContinental, Wyndham and Marriott. We spoke by phone with CEO John F. Davis III. On a scale of 1 to 10, how successful has Room Key been? By what yardstick? I’m pleased. We’ve doubled our conversion rate since launch. The hotel chain shareholders are pleased, too. They like the amount of bookings they’re getting out of Room Key. We’re not profitable yet, because we’re reinvesting in the product for future growth. The shareholders are okay with that.