New Hilton brand won’t be millennial-focused
Hilton Worldwide Holdings’ president and CEO Chris Nassetta last week drew back the veil a little more surrounding the company’s efforts to develop at least one new lifestyle brand. As it turns out, there might be more than one brand in the newly public company’s future. As Nassetta discussed previously with Hotel News Now, a lifestyle product is definitely in the cards for Hilton, Nassetta said during an onstage Q-and-A session at the 26th annual Hunter Hotel Investment Conference. That new brand, though, is likely to be designed to appeal to a broad range of customers rather than being focused on the millennial traveler.