Northstar Travel Media acquires Asia’s leading online travel content brand, Web in Travel
Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries, has acquired Web In Travel (WIT), a Singapore-based multi-media platform content provider best known for its event series related to online travel distribution in the Asia Pacific region. It produces Web in Travel conferences in Singapore, Dubai, Thailand, Indonesia, Japan and Australia.
The acquisition of WIT, which also includes a news website, e-newsletters, blogs and video channels, expands Northstar's presence in Asia and follows the recent acquisitions of Travel Weekly Asia, Travel Weekly China and Events China. Those brands and WIT are part of the recently formed Northstar Travel Media Singapore Pte. Ltd.
The acquisition provides Northstar with leading face-to-face events in Asia to complement the newly acquired publishing brands serving Asian travel trade markets. WIT's flagship conference in Singapore is the premier event exploring online travel and the evolving trends in marketing, distribution and technology in the Asia Pacific region. Singapore Tourism Board recognized WIT as the Most Innovative Marketing Initiative in 2009 and awarded it Trade Conference of the Year in 2010. Additional events include the just-concluded WIT Middle East, WIT Indonesia, WITX: Women In Travel, WIT Hospitality Roadshow and WITNext, a mentoring workshop for young professionals.
WIT's Founder and Editor Yeoh Siew Hoon, will become Editorial Director of Northstar Travel Media Asia and will report to Bob Sullivan, Executive Vice President of Northstar Travel Media. WIT's General Manager, Gerry Pang, will continue to report to Siew Hoon, and the WIT team will continue to run the business.
"The addition of WIT is an important strategic move for our company and demonstrates our dedication to providing the best information from all parts of the world," said Thomas Kemp, Chairman and CEO of Northstar Travel Media. "We're delighted to have such smart, talented people join our ranks and helping Northstar grow in the Asia Pacific region."
"Joining forces with Northstar Travel Media gives WIT wider reach, expanded resources and like-minded ambition to expand the brand and take it to new places," said Siew Hoon. "We are excited to be united with Northstar Travel Media and optimistic that our partnership will create a powerful new content and media business."
About Web In Travel
Web In Travel is the forum for a community passionate about travel technology, distribution and marketing. It is headquartered in Singapore, with events in Thailand, Singapore, Indonesia, Japan, Australia, Vietnam, Cambodia, Malaysia and the Philippines.
As a multi-media platform content provider, Web In Travel connects buyers and sellers through electronic newsletters, blogs, video channels and conferences.
- WITfeed: http://www.webintravel.com
- WIT Events: http://www.webintravel.com/content.php?c=205&desc=WIT+EVENTS
- About WIT: http://www.webintravel.com/wit_about.php
About Northstar Travel Media Northstar Travel Media LLC is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands including Travel Weekly, Travel Weekly China, Travel Weekly Asia, Business Travel News, Travel Procurement, PhoCusWright, Meetings & Conventions, Successful Meetings, Meeting News, Events China, Incentive, TravelAge West, Family Getaways, Explorer, Your Travel Insider and Luxury Cruise News. Northstar's electronic directories – Travel Weekly's Hotel and Travel Index, Official Cruise Guide, and M&C Facilities Search and Successful Meetings Facilities Search – provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally. In addition to its directories and periodicals, Northstar publishes a number of online subscription information resources, including The Beat, Travel42, STAR Service Online, Intelliguide Corporate and BTP24. Northstar produces more than 40 face-to-face events including The PhoCusWright Conference, PhoCusWright Europe, CruiseWorld, Global Travel Marketplace, M&C InterAct, Successful Meetings Universities, The Beat Live, Tech Talk, Business Travel Trends and Forecast Forums and the Travel Weekly Leadership Forums. Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries through Northstar Marketing Solutions.
Based in Secaucus, NJ, the company also has offices in New York, NY; Glen Ellyn, IL; Los Angeles, CA; and Winston-Salem, NC. Northstar Travel Media, LLC is a portfolio company of Wicks Group of Companies LLC, a leading private equity investor in the information and business services, communications, and media sectors.
