Whitbread Creates 'Hub-Bub' In The City With Fast-Expanding New Format
The new sites – on St Swithin's Lane near Bank, EC4, and on Quaker Street, Shoreditch, E1 – take the total number of secured 'hub by Premier Inn' development sites to nine (of which seven are in central London and two in central Edinburgh).
'hub by Premier Inn' is a new generation of compact, city centre hotels where style and comfort are twinned with innovative digital connectivity. Modern, contemporary rooms are meticulously designed to utilise every space, whilst creating a calm haven at the heart of the bustling city. Guests can book, check-in online and personalise their room before arrival via the 'hub app', leaving them free to relax and unwind. 'hub by Premier Inn' is the smart choice for travellers looking for great value, stylish design and a central location.
John Bates, Head of Acquisitions, Whitbread Hotels & Restaurants, said: "Premier Inn is powering forward with strong growth and market-leading occupancy levels. To help us get to our overall growth target of 75,000 Premier Inn bedrooms by 2018, we're adding new sites for both our established Premier Inn and our brand new 'hub by Premier Inn' formats. These two new 'hub by Premier Inn' sites represent two more excellent locations – ideal for customers who want even better value accommodation in the City of London."
The announcement comes less than two weeks after Whitbread revealed total sales were up 14 per cent in the fourth quarter of the year (27 February Trading Statement) and another set of strong financial results.
St Swithin's Lane is a 66 bedroom 'hub by Premier Inn'. It will be a part conversion / part new build development.
Shoreditch will have approximately 300 bedrooms. It will be a new build with a retained facade. A planning application will be submitted to LB Hackney.