Whitbread Creates 'Hub-Bub' In The City With Fast-Expanding New Format
The new sites – on St Swithin's Lane near Bank, EC4, and on Quaker Street, Shoreditch, E1 – take the total number of secured 'hub by Premier Inn' development sites to nine (of which seven are in central London and two in central Edinburgh).
The first' hub by Premier Inn' is scheduled to open this autumn on St Martin's Lane, WC2 in the heart of London's West End. Other confirmed locations in London include Spitalfields, King's Cross and the Tower of London, as well sites at Rose Street and Caltongate in Edinburgh. There are now more than 1,700 hub rooms in the secured development pipeline.
'hub by Premier Inn' is a new generation of compact, city centre hotels where style and comfort are twinned with innovative digital connectivity. Modern, contemporary rooms are meticulously designed to utilise every space, whilst creating a calm haven at the heart of the bustling city. Guests can book, check-in online and personalise their room before arrival via the 'hub app', leaving them free to relax and unwind. 'hub by Premier Inn' is the smart choice for travellers looking for great value, stylish design and a central location.
John Bates, Head of Acquisitions, Whitbread Hotels & Restaurants, said: "Premier Inn is powering forward with strong growth and market-leading occupancy levels. To help us get to our overall growth target of 75,000 Premier Inn bedrooms by 2018, we're adding new sites for both our established Premier Inn and our brand new 'hub by Premier Inn' formats. These two new 'hub by Premier Inn' sites represent two more excellent locations – ideal for customers who want even better value accommodation in the City of London."
The announcement comes less than two weeks after Whitbread revealed total sales were up 14 per cent in the fourth quarter of the year (27 February Trading Statement) and another set of strong financial results.
St Swithin's Lane is a 66 bedroom 'hub by Premier Inn'. It will be a part conversion / part new build development.
Shoreditch will have approximately 300 bedrooms. It will be a new build with a retained facade. A planning application will be submitted to LB Hackney.
About Whitbread PLC
Whitbread PLC is the owner of Premier Inn and restaurant brands including Beefeater, Brewers Fayre, Table Table, Bar + Block, Whitbread Inns and Cookhouse + Pub.
From booking to bed, Premier Inn is here to help its guests rest easy. Whether it's a choice of 80,000 rooms across 800+ hotels, beds guests won't want to leave, tasty food, flexible rates or friendly team members who genuinely care, these are just some of the reasons Premier Inn is one of the most-loved hotels in the UK and beyond.
Outside of the UK, Whitbread's expansion plans are focused on Germany. It opened its first hotel in Frankfurt in 2016 and has an open and committed pipeline of 73 hotels and over 13,500 rooms in H1 FY22.
Whitbread is committed to being a force for good in the communities in which it operates. It's sustainability programme, "Force for Good' is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.
Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE.
