Premier Inn

Action Hotels plc and Whitbread plc announced today a partnership to develop Premier Inn Hotels across the Middle East.

Premier Inn will undertake long-term management contracts on four new Premier Inn hotels owned by Action Hotels, to open between now and 2016. The hotels include a 166 bedroom Premier Inn Sharjah King Faisal Road (opening late 2014), a 100 bedroom Premier Inn Jeddah in the Modon Industrial area (opening 2015), a 119 bedroom Premier Inn in Bahrain's Diplomatic area (opening 2015)and a 245 bedroom Premier Inn Dubai Healthcare City (opening 2016).

Action Hotels plans to invest c. AED 378M (£63M) over the course of the next 2 years as they build and develop the new hotels, which will create 170 new jobs in the region.

Managing Director of Premier Inn Middle East & Africa, Darroch Crawford said "Premier Inn already has five hotels operating in Dubai and Abu Dhabi and the brand is proving very popular with customers who are looking for great value accommodation and a great quality product. We are delighted to be partnering with Action Hotels to introduce the Premier Inn brand to new countries and significantly increase our presence in the region."

Alain Debare, CEO of Action Hotels plc commented: "We have established a strong hotel business which is well-placed to take advantage of the significant growth opportunities for branded economy and midscale hotels across the Middle East. Our partnership with Whitbread's Premier Inn brand will enable us to strengthen our leading position in the region." Debare concluded.

About Action Hotels

Action Hotels PLC is an owner, developer and asset manager of branded economy and midscale hotels in the Middle East and Australia, listed on AiM on the London Stock Exchange, The Group's objective is to become a leading owner, developer and asset manager of branded economy and midscale hotels in key Middle East markets and Australia. Action Hotels has completed six hotels, of which five are in the Middle East and one is in Australia, with a further two hotels under construction (both in the GCC), one hotel expansion and another six Pipeline projects (one in Australia and the remainder in the GCC).

About Whitbread PLC 

Whitbread PLC is the owner of Premier Inn and restaurant brands including Beefeater, Brewers Fayre, Table Table, Bar + Block, Whitbread Inns and Cookhouse + Pub.

From booking to bed, Premier Inn is here to help its guests rest easy. Whether it's a choice of 80,000 rooms across 800+ hotels, beds guests won't want to leave, tasty food, flexible rates or friendly team members who genuinely care, these are just some of the reasons Premier Inn is one of the most-loved hotels in the UK and beyond.

Outside of the UK, Whitbread's expansion plans are focused on Germany. It opened its first hotel in Frankfurt in 2016 and has an open and committed pipeline of 73 hotels and over 13,500 rooms in H1 FY22.

Whitbread is committed to being a force for good in the communities in which it operates. It's sustainability programme, "Force for Good' is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.

Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE.