Hotel innovation has been at the core of discussions at the Global Lodging Forum, particularly during the first panel on Tuesday, March 18, entitled "What is the role of innovation in brand differentiation?". Opinions from Bernard BASTIDE Marketing Manager Building Automation System, Legrand, Christoph HOFFMANN, President & CEO, 25Hours Hotel Germany, Geoffray MAUGIN, VP Marketing & Digital, Sofitel Worldwide, Marco FANTON, Global Social Media Director, Melia Hotels International, Olivier HARNISCH, Executive Vice President & Chief Operating Officer, Carlson Rezidor/Rezidor Hotel Group, Serge TRIGANO, Co-Founder, Mama Shelter.

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Joëlle Renno
MKG Group
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Hospitality ON