Yahoo's view on how travel brands can own the digital inspiration for consumers | travolution.co.uk
By Emma Jowett, head of travel and education, Yahoo The advance of digital has radically transformed the travel industry. Nowadays travel agents aren't just on the high street - we live in a world of airline ecommerce sites, travel recommendation sites and social networks that offer inspiration. With this change, brands have an opportunity to become a part of the consumer’s journey through every step of their trip – encompassing the full spectrum of before, during and even after a holiday.
