Real luxury? All it takes is money and time
Just as there is mass industry confusion concerning the subject of what travel sellers ought to call themselves, there is also confusion about what exactly luxury means in the context of travel planning. Are we selling luxury when we sell any room in a five-star hotel? What distinguishes a luxury tour from a very good, well-organized bus trip? Is Sandals a luxury destination? If it is, then what is Musha Cay, magician David Copperfield's 500-acre isle in the Bahamas that can accommodate a maximum of 24 guests? Is having your own dedicated aircraft and crew on a journey around the world luxury, or is luxury a seat in business class on any Singapore Airlines flight?