Like most of the staff at the opulent Carlyle Hotel in Manhattan, Bill Wackermann was busy. He attended an early morning meeting to prepare for the day’s guests. He inspected a room under renovation. He answered phones at the concierge desk. But Mr. Wackermann does not work at the Carlyle. He is the executive vice president and publishing director at Condé Nast Traveler. Mr. Wackermann was participating in an internship program. He created the program to improve sales and marketing at the magazine, and plans to send his business staff of about 30 to one of four Manhattan hotels to learn the art of luxury service. The idea, he said, is that reliable, top-notch service at a hotel translates to any high-end brand, including magazines.

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