Industry Update
External Article 9 April 2014

CitizenM is at It Again, This Time Dissing Luxury Hotels

Luxury is free WiFi and XL beds, not a stupidly long car

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Last week, CitizenM Hotels dissed Holiday Inn on the internet by "selling" an old front desk on Craigslist as part of an April Fool's Day joke. Today, they've done it again--by parking a stretch-limo out in front of the Trump International Hotel near Central Park with a sign on the side of the car that says: "Luxury is free WiFi and XL beds, not a stupidly long car."

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The citizenM philosophy is ‘affordable luxury for the people’, offering guests all the luxuries they would expect from a high- end hotel in a prime location, but without sky-high prices. citizenM was founded by Rattan Chadha, the founder and former CEO of the fashion brand Mexx.
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