Global Hotel Alliance (GHA) today announced two new member brands, both from the Nordic region, namely Thon Hotels headquartered in Oslo, Norway, and GLO Hotels based in Helsinki, Finland. Together with existing GHA member First Hotels, GHA now has 120 hotels across Norway, Finland, Sweden and Denmark, giving it significant coverage of these important travel markets.

s third largest hotel chain and has 9,300 rooms and over 64 hotels in Norway, five hotels in Belgium ' strength, with hotels designed specifically for the business and convention traveller. Thon s most spectacular locations in the Arctic Circle, which is a hugely popular destination for leisure travellers, especially during the summer membership of GHA will commence officially in the coming months.

ve had a fruitful ve witnessed their successful membership of GHA; and so it made a lot of sense for us to join the alliance. Norway has one of the highest GDPs per capita in the world, and we love travelling as a nation, so GHA ll be recognised "

GLO Hotels is part of The Kämp Group, and has four hotels in Helsinki, three of which are s presence in the region with its first hotels in Finland. Aarne Hallama, CEO of The Kämp Group, sees not only additional choice we are a well-known, local Finnish lifestyle brand and we need access to our key feeder markets in Sweden, Russia the UK and Germany: GHA membership will help us enormously to reach .

s growing we recently celebrated our 10th Anniversary, and so this is further cause to reflect positively on what the alliance has achieved over the last decade. These two new brands bring the alliance to 425 hotels, and we are gradually gaining strength and recognition in key regional markets, such as the Nordics. This in turn is helping us drive more business to our
member brands, so everyone in the alliance benefits from our growth because of the collaborative nature of our business, and in particular our sharing 4 million customers through "

s an exciting year for the alliance, and we expect more brands to join in the coming months, as independent players continue to look at how they can compete for market share concluded Hartley.

About Thon Hotels

Thon Hotels is one of Norway's largest hotel chains with more than 60 hotels throughout Norway, one hotel in Sweden, one in the Netherlands and five in Brussels. By offering a warm and welcoming atmosphere in the hotels and a high level of service among knowledgeable employees, we will give our guests a positive hotel experience every time they stay with us. We know that our guests have different hotel needs on different occasions, which is why we have developed three concepts that make it easier to choose the right hotel. These three concepts are: BUDGET: Smart, simple and modern hotels offering you affordable accommodation. CITY: City-centre, comfortable hotels - perfect for the business traveller. CONFERENCE: Professional conference hotels - your meeting place in Norway. For more information visit www.thonhotels.com

About GLO Hotels
Established in 2007, GLO Hotels is the pioneer lifestyle hotel brand in Finland. With properties in Espoo, downtown Helsinki and at Helsinki-Vantaa International Airport, the exceptional locations of our hotels appeal to both leisure and business travellers visiting Finland. While location, high quality beds, smart architecture and timeless, yet modern design of our hotels may be the highest-acknowledged features of GLO Hotels, it is the experienced and welcoming staff that our guests can ultimately count on when choosing our brand. GLO Hotels offers distinct dining and spa experiences and, located in unique venues, meetings and events that are delivered to the highest of today's standards. For more information visit www.glohotels.fi.

About Global Hotel Alliance (GHA)

Global Hotel Alliance (GHA) brings together a diverse collection of independent hospitality brands with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. Through membership in GHA, brands expand their global reach, drive incremental revenue, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. GHA represents a collection of 40 brands with more than 800 hotels in 100 countries. The award-winning GHA DISCOVERY programme serves 26 million members and generated $2.3 billion in revenue and 10 million room nights in 2023. GHA's brands currently include Anantara, Araiya, ASMALLWORLD, Avani, Bristoria, Capella, Corinthia, Divani, Doyle, Elewana, JA Resorts, Kempinski, Leela, Lore, Lungarno, Maqo, Marco Polo, Mysk, NH Collection, NH Hotels, nhow, Niccolo, Nikki Beach, NUO, Oaks, OUTRIGGER, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, The Set Collection, Shaza, Sukhothai, Sun International, Tivoli, Ultratravel Collection and Viceroy. For more information, visit www.globalhotelalliance.com.

About GHA DISCOVERY

Launched in 2010, GHA DISCOVERY is the world's largest loyalty program for independent hotel brands, featuring more than 800 hotels, resorts, and palaces across 40 brands. Members enjoy VIP recognition, thoughtful benefits and generous rewards at home or away. GHA DISCOVERY members earn and spend DISCOVERY Dollars (D$), an exclusive rewards currency. They also enjoy member-only Experiences curated by each hotel, plus they have access to properties close to home, without a stay, through member-only Local Offers. For more information, visit ghadiscovery.com.

Haitham Assem
Marketing Manager
+971 4 421 4287
Global Hotel Alliance (GHA)