Industry Update
Press Release14 April 2014

Starwood Announces Eco-Wise Element Brand in Bozeman, Montana

Opening in Summer 2015, Element Bozeman Will Offer Stylish, Extended Stay Lodging in the Heart of Downtown

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Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced plans to debut its Element brand in Bozeman. Element Bozeman will open in June of 2015 at the heart of the downtown entertainment district. Owned by a group of Bozeman investors managed by Homebase Montana, the newly constructed Element hotel will offer a smart, new option for travelers with 104 stylish, sustainable rooms and a light-filled atmosphere designed to fuel a life in balance and on the move. Element Bozeman expects to receive LEED certification soon after opening from the U.S. Green Building Council's Leadership in Energy and Environmental Design.


"We look forward to introducing Element to Bozeman, a leading tourist destination in the Rocky

Mountain region and a great fit for our eco-wise brand," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "At Element, guests enjoy a bright, energizing environment that's conducive to both work and play, enhanced by a line-up of innovative brand-led programming."

"We are thrilled to partner with Starwood to debut Element in Bozeman and expect this stylish,

sustainable brand to resonate with travelers to the area," said Andy Halloran, Homebase Principal. "Element Bozeman will energize our downtown lodging market and give travelers a terrific, new choice in an ideal location."

Located just one block from Historic Main Street, Element Bozeman will be ideally situated at

the center of the city's entertainment district and a ten-minute walk to the campus of Montana State University. Just 15 minutes from Bozeman Yellowstone International Airport (BZN), the new Element will be close to Museum of the Rockies, Emerson Center for the Arts & Culture, the city's business district and a variety of boutiques, art galleries, restaurants and night life. Celebrated for its outdoor lifestyle, Bozeman is a year-round tourist destination offering proximity to Yellowstone National Park and several world class ski areas including Big Sky Resort.

"Element Bozeman is a highly anticipated addition to the city's downtown and will give visitors

the opportunity to stay right in our central commercial district," said Chris Naumann, Executive Director of Downtown Bozeman Partnership. "We have identified a long-standing need for a downtown hotel and feel that Starwood's Element brand is an excellent choice for our city."

Element Bozeman will boast light-filled studios as well as one bedroom suites featuring a fluid

design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Rooms will also offer fully equipped kitchens and the signature Heavenly® Bed, and spa-inspired bathrooms will feature an invigorating rain shower. Other brand signatures will include a state-of-the-art, 24-hour fitness center, indoor/outdoor pool, and 900 square-foot meeting room with modular furnishings, a flexible layout and state-of-the-art technology that can be customized to meet any business or social needs. Guests can stay on the move with the Element brand's Bikes-to- Borrow program and enjoy fun and free extras including complimentary Wi-Fi throughout the hotel, the signature RISE breakfast, RELAX evening reception, and salon bar carts stocked with premium wines and beers, soft drinks and snacks, available after hours.

"Element is gaining momentum across North America, fueled by the enthusiasm of travelers

and developers who share the brand's passion for clean, sustainable living," said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. "Element Bozeman will offer an entirely fresh perspective on the extended stay experience."

Element is the first major hotel brand to mandate that all properties pursue the U.S. Green

Building Council's Leadership in Energy and Environmental Design (LEED) certification for high- performance buildings. It's recognized as an industry leader in the eco-space, and offers travelers a fresh, reimagined interpretation of the extended stay hotel experience. Every aspect of the brand is designed to fuel a life in balance and on the move.
Related Brand


Element® Hotels, part of Marriott International, Inc., defies convention through its stylish and sustainable design. The brand’s longer stay comfort empowers guests to ‘Stay in their Element’ through signature amenities including its complimentary healthy RISE breakfast and RELAX evening reception, saline swimming pools, spacious fitness centers, Bikes to Borrow program and electric vehicle charging stations.
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About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels &

Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,300 properties in some 100 countries and approximately 188,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,Tribute Portfolio™, Four Points® by Sheraton, Aloft®, and Element®, along with an expanded partnership withDesign Hotels™. The company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit for more information and stay connected @starwoodbuzz on Twitterand Instagram and