Easter Travel Trends: Brits head to London, Amsterdam, Paris and Edinburgh
destinations this Easter weekend (18th to 21st April), the top three are capital cities (London, Amsterdam and Paris). Only three long-haul destinations make the list (Dubai, New York City and Las Vegas). In fact, Brits seem to favouring the 'staycation' option this year, with 13 out of the top 25 destinations located in the UK.
Easter Price Hikes: Benidorm, Brighton and Costa Adeje worst offenders
When compared to the weekend directly after Easter (25th to 28th April),hotel prices increase for Easter by up to 31 per cent in some destinations. The worst offenders are Benidorm (up 31 per cent to an average of £91 per night), Brighton (up 20 per cent £136) and Costa Adeje (up 20 per cent to £165). It is interesting to see overseas destinations raising their hotel prices, as this problem was previously attributed to UK destinations during the school holidays.
It is encouraging to see that the largest price increase is just 31 per cent – during the February halfterm trivago reported that some destinations increased their hotel prices by up to 58 per cent. It is also positive to see that on the whole, UK hoteliers have not raised their prices extravagantly – perhaps having learnt their lesson following the February half term backlash.
In fact, some destinations are actually cheaper during the Easter weekend, compared to the followingweekend. For example, Las Vegas (down 20 per cent to an average of £71 per night), Rome (down 17 per cent to £133) and Manchester (down 13 per cent to £90).
Out of the 25 most searched for destinations, the most expensive this Easter is New York City (£207per night), closely followed by Venice (£206 per night). The cheapest destination is Blackpool (£64 per night), followed by Las Vegas (£71 per night).
via trivago Hotel Manager. With 1.4 billion visits per year, trivago is a leading hotel metasearch for travelers and aspires to be the number one marketing channel for hoteliers. As of September 30, 2016, over 220,000 hoteliers worldwide already use the metasearch marketing platform to boost their ranking on trivago by building a unique hotel profile and driving direct bookings on their own websites. trivago Hotel Manager currently operates in eight languages across 17 countries.
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