Pioneering Asian American Hotel Owners Rebrand Three Wyndhams with Magnuson
rebranding of three hotels from Pensacola, Florida.
Magnuson Hotel Pensacola, and M- Star Pensacola. The hotels will upgrade their market position via an affiliation with Magnuson Hotels' global portfolio of nearly 2,000 hotels.
The hotels are part of the LHS portfolio, owned by prominent Asian American hotel owners Jayand Nash Patel. Pate l is a former Chairman of The Asian American Hotel Owners Association (AAHOA). During his tenure as Chairman, Nash focussed on helping improve franchisee/franchisor relations as well as hotel industry environmental and social responsibilities. With more than 12,000 members owning over 20,000 hotels totalling $128 billion in property value, AAHOA is the largest owner bloc in the global hospitality industry.
"The conversion to the Magnuson hotel brands was a no nonsense and yet seamless transition,without the hassle of constant franchisor dictates and demands prior to opening," stated Nash Patel. "Also the cost of conversion including signage was very affordable; we were not required to utilise franchisor-preferred sign vendors which usually cost 300-500% more."
"We were attracted to Magnuson's affordable fee structure, low cost of conversion and addedrevenue manager service," added Jay Patel. "The Magnuson brands have already helped stabilize sales tremendously. As the author of Franchising, Is It Fair, I can tell you that Magnuson is truly what fair franchising is all about."
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