Interview: Marriott’s Travel Brilliantly Campaign Looks to the Wisdom of the Crowds | skift.com
There’s a different energy these days internally at Marriott International, which has always been considered the standard bearer for the corporate hotel brand borne in post-war America and rooted in conservative tradition. The sweeping attitude change focuses on innovation and the modern traveler, and it’s coming right from the top. Executive Chairman Bill Marriott, Jr. and CEO Arne Sorenson have been appearing regularly on television talking about the new direction at Marriott, and especially how they’re adapting to Millennial travel trends, like this CNN program with correspondent Richard Quest.
