Learn How 3 Innovative Travel Brands Found Success on Twitter
From research and mid-travel engagement to post-trip reviews and feedback, social media has become an integral part of the travel experience. Travelers have become increasingly social, forcing brands to get creative with their marketing strategies. We’ve already seen some of the unique ways travel brands have leveraged Facebook to connect with customers; and now we turn our attention to Twitter. In November 2013, Loews Hotel & Resorts launched Social Reservations, a service that allows guests to book their hotel stays directly through Twitter.