Omni Hotels & Resorts is unveiling new mobile and Web sites this summer that will take a decidedly different approach than other hotel brands by packing in lifestyle-driven content to squeeze out conversions. Omni Hotels is in the process of building up its mobile initiatives for its consumer and business-facing efforts, most recently with the launch of an application that lets business professionals better control on-property meetings. The brand is also launching new mobile and Web properties in the coming months with features meant to keep consumers on pieces of content for longer periods of time.

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