Analysis of Development Trend and Operation Models for Midscale Hotels in China
By Hui Liu, Qiuchen Xu and Tony Ke Tao
hotel brands. This article discusses the development trends and operation models for midscale hotels in China. Against the backdrop of the declining profits of upscale and economy hotels, the midscale hotelmarket which has always been considered less important in China has begun to receive attention from many international and domestic hotel brands. Considering the large room for growth and development potential for midscale hotels in China, branded hotel groups are adopting different strategies to develop and seize China's midscalehotel market.