Choice Hotels Expands International Footprint Introducing Clarion And Quality Brands In China
Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, is pleased to announce today the signing of a development agreement for Choice's Quality Hotel and Clarion Hotel brands with Boli Hotel Management Company Ltd. The deal marks the launch of the first Clarion and Quality Hotels in China, and the continual expansion of its international business.
expand across the region. Known for its historic relics and natural beauty, Hangzhou provides a scenic backdrop for the Choice Hotels portfolio.
"With several Comfort Inn hotels already located in China and performing successfully, it is a naturalstep to introduce other brands within the Choice Hotels portfolio to the region," said Mark Pearce, senior vice president of Choice Hotels' International Division. "Our partnership with Boli Hotel Management Company is a significant milestone not only because it marks the launch of our development efforts for Clarion and Quality hotels in China, but because it represents the opportunity for local developers to partner with an international hotel company."
Through Choice Hotels' development model, the company is uniquely positioned to experiencesignificant growth for its portfolio across Asia and Europe. Affiliating with Choice Hotels allows international operators to focus on the day-to-day challenges of running a hotel while capitalizing on the many benefits afforded by a recognizable brand and robust distribution platform.
"Global tourism is on the rise and there is substantial opportunity for our portfolio of hotels to expandinternationally," continued Pearce. "We are excited to introduce attractive and affordable hotels to the China market, and eagerly anticipate our growth in the region over the next few years."
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing nearly 600,000 rooms, in over 40 countries and territories as of March 31, 2021, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
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