Choice Hotels Expands International Footprint Introducing Clarion And Quality Brands In China
companies, is pleased to announce today the signing of a development agreement for Choice's Quality Hotel and Clarion Hotel brands with Boli Hotel Management Company Ltd. The deal marks the launch of the first Clarion and Quality Hotels in China, and the continual expansion of its international business.
expand across the region. Known for its historic relics and natural beauty, Hangzhou provides a scenic backdrop for the Choice Hotels portfolio.
"With several Comfort Inn hotels already located in China and performing successfully, it is a naturalstep to introduce other brands within the Choice Hotels portfolio to the region," said Mark Pearce, senior vice president of Choice Hotels' International Division. "Our partnership with Boli Hotel Management Company is a significant milestone not only because it marks the launch of our development efforts for Clarion and Quality hotels in China, but because it represents the opportunity for local developers to partner with an international hotel company."
Through Choice Hotels' development model, the company is uniquely positioned to experiencesignificant growth for its portfolio across Asia and Europe. Affiliating with Choice Hotels allows international operators to focus on the day-to-day challenges of running a hotel while capitalizing on the many benefits afforded by a recognizable brand and robust distribution platform.
"Global tourism is on the rise and there is substantial opportunity for our portfolio of hotels to expandinternationally," continued Pearce. "We are excited to introduce attractive and affordable hotels to the China market, and eagerly anticipate our growth in the region over the next few years."
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest hotel companies. With approximately 6,500 hotels franchised in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe. As of March 31, 2017, 795 hotels were in our development pipeline. Our company's Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn®, and Vacation Rentals by Choice HotelsTM brands provide a spectrum of lodging choices to meet guests' needs. With more than 30 million members and counting, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at www.choicehotels.com for more information.