Tata Consultancy Services (TCS), a global IT services, consulting, and business solutions company, has become the newest partner of the Cornell Center for Hospitality Research (CHR). This will bring TCS to CHR's Advisory Board alongside Taj Hotels, both part of India's most respected business conglomerate, the TATA Group. The CHR's partners help support and guide the center's research agenda, as well as participate in the CHR's Advisory Board.

"This partnership will further strengthen the relationship between the Tata Group and the Cornell School of Hotel Administration and we are proud to have TCS in our Advisory Board", said Michael Sturman, Associate Dean for Faculty Development at the Cornell School of Hotel Administration and Academic Director of the CHR. "India is an important global market and the Tata name is well recognized."

"TCS is excited to be a corporate partner to Cornell, the premier school for Hospitality Management. This partnership with Cornell emphasizes on our focus on the global hospitality industry and our commitment to further deliver value to our hospitality clients," said S Sukanya, Vice President and Global Head of TCS's Travel, Transportation and Hospitality (TTH) Unit. With over 25 years of experience, Sukanya has been instrumental in developing the TTH unit within TCS and will represent TCS at the CHR Advisory Board. Under her leadership, TCS established a dedicated Travel and Hospitality Innovation Lab to leverage emerging technologies for solving business challenges.

The CHR's Partners and Friends create a strong framework for the center, which is now in its 22nd year of operation. The CHR sponsors and publishes research reports by faculty at Cornell and other universities. Thanks to its Partners, CHR is able to take the unusual approach of distributing the findings at no charge.

About Tata Consultancy Services

Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. For over two decades, TCS has been delivering value and business results to leading travel and hospitality companies across the globe, and is associated with some of the largest IT transformation programs and pioneering technology initiatives in these industries. TCS has a dedicated Travel & Hospitality Practice, comprised of functional and technical experts focused on addressing client specific requirements and developing solutions to solve industry specific challenges. TCS' Travel & Hospitality Innovation Lab, part of the larger TCS Co-Innovation Network (COIN™) provides an ecosystem to research emerging trends, develop proofs of concepts and co-innovate with clients. For more information, visit us at www.tcs.com.

About the Center for Hospitality Research

The purpose of the Center for Hospitality Research is to enable and conduct research of significance to the global hospitality and related service industries. CHR also works to improve the connections between academe and industry, continuing the School of Hotel Administration's long-standing tradition of service to the hospitality industry. Founded in 1992, CHR remains the industry's foremost creator and distributor of timely research, all of which is posted at no charge for all to use. In addition to its industry advisory board, CHR convenes several industry roundtables each year for the purpose of identifying new issues affecting the hospitality industry.

Center Members: Accenture • Access Point Financial, Inc. • Barclaycard US • Cvent • Davis & Gilbert LLP • Deloitte & Touche USA LLP • DerbySoft • Four Seasons Hotels and Resorts • Fox Rothschild LLP • Hilton Worldwide • Host Hotels & Resorts • Hyatt Hotels Corporation • IDeaS Revenue Solutions • InterContinental Hotels Group • Jumeirah Group • Marriott International • NTT DATA • Preferred Hotels & Resorts • priceline.com • PwC • The Rainmaker Group • RateGain • ReviewPro • Revinate • Sabre Hospitality Solutions • STR • Taj Hotels Resorts and Palaces • Tata Consultancy Services • Wipro EcoEnergy • Wyndham Hotel Group

Carol Zhe
607.254.4504
CHR